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Readings in marketing information systems, a new era in marketing research / Samuel V. Smith, Richard H. Brien [and] James E. Stafford.
LIBRA HF5415.13 .S6
Available from offsite location
- Format:
- Book
- Author/Creator:
- Smith, Sam V.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Marketing research.
- Physical Description:
- xii, 399 pages : illustrations ; 24 cm
- Place of Publication:
- Boston : Houghton Mifflin, [1968]
- Notes:
- Includes bibliographical references.
- OCLC:
- 233385
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