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Advertising and multilingual repertoires : from linguistic resources to patterns of response / Marco Santello.
Van Pelt Library P301.5.A38 S26 2016
Available
- Format:
- Book
- Author/Creator:
- Santello, Marco, author.
- Language:
- English
- Subjects (All):
- Advertising--Language.
- Advertising.
- Multilingualism--Economic aspects.
- Multilingualism.
- Multiculturalism in advertising.
- Communication in marketing.
- Intercultural communication.
- Physical Description:
- 90 pages ; 23 cm
- Place of Publication:
- Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2016.
- Contents:
- Constructing advertising directed at multilingual audiences
- Language effects on multilingual speakers
- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires
- Linguistic resources in advertising and their impact on multilinguals
- Advertisements in different languages and the role of language attitudes.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781138218253
- 1138218251
- OCLC:
- 949987494
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