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Privacy Law and Online Advertising : Legal Analysis of Data Gathering By Online Advertisers Such As Double Click and NebuAd.
- Format:
- Book
- Government document
- Author/Creator:
- Library of Congress. Congressional Research Service.
- Language:
- English
- Subjects (All):
- Advertising.
- Information services.
- Privacy, Right of.
- Physical Description:
- 1 online resource (16 pages, digital, PDF file)
- Place of Publication:
- [Place of publication not identified] : [publisher not identified], 2008.
- System Details:
- text file
- Summary:
- Analyzes whether current privacy laws apply to online advertising providers that collect data through click tracking, capturing search terms, and other methods. Examines application of the Electronic Communications Privacy Act and the Communications Act to advertisers such as DoubleClick and NebuAd, and reviews FTC online advertising principles and Network Advertising Initiative standards.
- Notes:
- Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed Dec. 2010). Reuse except for individual research requires license from ProQuest, LLC.
- CRS Report.
- Other Format:
- Microfiche version: Library of Congress. Congressional Research Service. Privacy Law and Online Advertising
- Access Restriction:
- Restricted for use by site license.
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