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Successful marketing at home and abroad / edited by W. David Robbins.
LIBRA 385.06 Am358
Available from offsite location
- Format:
- Book
- Author/Creator:
- American Marketing Association.
- Language:
- English
- Subjects (All):
- Marketing--Societies, etc.
- Marketing.
- Physical Description:
- 423 pages : group portraits, tables. ; 23 cm
- Place of Publication:
- Chicago, [publisher not identified], [1958]
- Notes:
- Papers presented to the 40th national conference of the American Marketing Association, June 24-26, 1958, Harvard University, Graduate School of Business Administration.
- Bibliographical footnotes.
- OCLC:
- 8809518
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