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Marketing: theory and application. / Walter B. Wentz [and] Gerald I. Eyrich.
LIBRA HF5415 .W395
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wentz, Walter B.
- Eyrich, Gerald I., author.
- Series:
- Harbrace series in business and economics
- Harbrace series in business and economics.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xii, 689 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Harcourt, Brace & World, [1970]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0155551108
- OCLC:
- 87930
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