Direct-to-Consumer Advertising of Prescription Drugs.

Format:

Book

Government document

Author/Creator:

Library of Congress. Congressional Research Service.

Language:

English

Subjects (All):

Advertising.

Health facilities.

Pharmaceutical industry.

Physical Description:

1 online resource (36 pages, digital, PDF file)

Place of Publication:

[Place of publication not identified] : [publisher not identified], 2005.

System Details:

text file

Summary:

Examines issues related to pharmaceutical industry practice of promoting prescription drugs through direct-to-consumer (DTC) advertising. Describes growth in spending on DTC prescription drug advertising and impact of DTC advertising. Reviews FDA authority to regulate DTC advertising and FDA use of its current authority. Discuses risk and health information concerns and other issues related to possible Congressional action on DTC advertising.

Notes:

Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed Dec. 2010). Reuse except for individual research requires license from ProQuest, LLC.

CRS Report.

Other Format:

Microfiche version: Library of Congress. Congressional Research Service. Direct-to-Consumer Advertising of Prescription Drugs

Access Restriction:

Restricted for use by site license.