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Evaluating media / [by Harry Deane Wolfe, and others.
LIBRA 330.6906 N27 no.116-121
Available from offsite location
- Format:
- Book
- Author/Creator:
- Wolfe, Harry Deane, 1901-
- Series:
- National Industrial Conference Board. Studies in business policy, no. 121.
- Language:
- English
- Subjects (All):
- Advertising--Research.
- Advertising.
- Physical Description:
- 185 p.
- Place of Publication:
- New York, National Industrial Conference Board, c1966].
- Notes:
- Cover title.
- Bibliographical footnotes.
- OCLC:
- 183289
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