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New-product decisions, an analytical approach / Edgar A. Pessemier.
LIBRA HD69.N4 P4
Available from offsite location
- Format:
- Book
- Author/Creator:
- Pessemier, Edgar A., 1922-
- Series:
- Perspectives in marketing series.
- Language:
- English
- Subjects (All):
- New products.
- Physical Description:
- x, 214 pages : illustrations, forms. ; 21 cm.
- Place of Publication:
- New York : McGraw-Hill, [1966]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 234843
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