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Advertising and consumer culture in China / Hongmei Li.
Lippincott Library HF5813.C5 L484 2016
Available
- Format:
- Book
- Author/Creator:
- Li, Hongmei, 1974- author.
- Series:
- China today series (Cambridge, England)
- China today series
- Language:
- English
- Subjects (All):
- Advertising--Social aspects--China.
- Advertising.
- Advertising--Social aspects.
- China.
- Physical Description:
- x, 297 pages ; 22 cm.
- Place of Publication:
- Cambridge, UK ; Malden, MA : Polity Press, 2016.
- Contents:
- Acknowledgements
- Introduction
- Modernity, cultural globalization, and Chinese advertising
- The development of advertising in China
- Chinese advertising agencies : dancing with chains?
- Branding Chinese products : between nationalism and cosmopolitanism
- Chinese sportswear brand li-ning : selling a cosmo-patriotic image
- Controversial advertising in China
- From mass marketing to participatory advertising in the digital age
- Conclusion and reflection
- Notes
- References
- Index.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780745671161
- 0745671160
- 9780745671178
- 0745671179
- OCLC:
- 931797918
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