Strategic communication : new agendas in communication / edited by Anthony Dudo and LeeAnn Kahlor.

Format:

Book

Contributor:

Dudo, Anthony, editor.

Kahlor, LeeAnn, editor.

Series:

New agendas in communication

Language:

English

Subjects (All):

Communication.

Physical Description:

xii, 191 pages : illustrations ; 23 cm.

Place of Publication:

New York : Routledge, 2017.

Summary:

The focus of this book is strategic communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. Book jacket.

Contents:

1 A Story About Stories in Strategic Communication / Michael Dahlstrom Dahlstrom, Michael 1

2 Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media / Heather L. LaMarre LaMarre, Heather L. 20

3 The Promise of Participatory Media: Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication / Kajsa E. Dalrymple Dalrymple, Kajsa E., Rachel Young Young, Rachel 42

4 The Social Nature of Online Media and Its Effects on Behaviors and Attitudes / Ashley A. Anderson Anderson, Ashley A. 66

5 How We Talk and Why It Matters / Myiah Hutchens Hutchens, Myiah 84

6 Strategic Communication and U.S. National Security Affairs: Critical-Cultural and Rhetorical Perspectives / Hamilton Bean Bean, Hamilton 103

7 Marketer-Consumer Language Cooperation in Strategic Communication / Ann Kronrod Kronrod, Ann 125

8 How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood / Anna McAlister McAlister, Anna 142

9 Social Media and Crisis Communication: Explicating the Social-Mediated Crisis Communication Model / Luanda Austin Austin, Luanda, Yan Jin Jin, Yan 163.

Notes:

Includes bibliographical references and index.

Other Format:

Electronic version: Strategic communication.

ISBN:

9781138184787

1138184780

9781138184794

1138184799

OCLC:

957240701