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Global strategy : competing in the connected economy / Vinod K. Jain.

Lippincott Library HD2755.5 .J344 2017
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Format:
Book
Author/Creator:
Jain, Vinod Kumar, author.
Language:
English
Subjects (All):
International business enterprises.
International trade.
Globalization--Economic aspects.
Globalization.
Strategic planning.
Physical Description:
xviii, 302 pages ; 23 cm
Place of Publication:
New York, NY : Routledge, 2017.
Contents:
Introduction: the connected economy
Globalization: yesterday-today-tomorrow
Globalization of industries and firms
How to enter foreign markets
How to compete in foreign markets
How to grow in foreign markets
Organization design for global operations
Learning and capability building in the MNE
Innovation in the MNE
Leveraging opportunities in the connected economy.
Notes:
Includes bibliographical references and index.
ISBN:
9781138844209
1138844209
9781138844247
1138844241
OCLC:
957020935

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