Publishers, readers, and digital engagement / Marianne Martens.

Format:

Book

Author/Creator:

Martens, Marianne, author.

Series:

New directions in book history

Language:

English

Subjects (All):

Young adults--Books and reading.

Young adults.

Young adult literature--Publishing.

Young adult literature.

Young adult literature--Marketing.

Internet marketing.

Marketing.

Genre:

Young adult works.

Physical Description:

xix, 226 pages : illustrations ; 21 cm.

Place of Publication:

London : Palgrave Macmillan, [2016]

Summary:

"This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge"--Back cover.

Contents:

A brief history of the field

Branding books, branding readers: marketing to teens in the digital age

From RandomBuzzers to Figment: teens' affective and immaterial labor

TwilightSaga.com (2009-12): fandom and the lifespan of a corporate fan site

Reading The Amanda Project: the lifestyle of a pioneering multiple platform book (2009-12).

Notes:

Includes bibliographical references and index.

ISBN:

1137514450

9781137514455

OCLC:

934194123