1 option
Conceptual readings in the marketing economy / John C. Narver [and] Ronald Savitt.
LIBRA HF5415 .N228
Available from offsite location
- Format:
- Book
- Author/Creator:
- Narver, John C., compiler.
- Series:
- Holt, Rinehart and Winston marketing series.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- x, 432 pages : illustrations ; 23 cm.
- Place of Publication:
- New York : Holt, Rinehart and Winston, [1971]
- Notes:
- Includes bibliographical references.
- ISBN:
- 003079305X
- OCLC:
- 135207
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.