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Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Lippincott Library HF5415.2 .F37 2008
Available
- Format:
- Book
- Author/Creator:
- Feinberg, Fred M.
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing--Management.
- Marketing.
- Physical Description:
- xxvi, 689 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
- 4 3/4 in.
- Place of Publication:
- Mason, OH : Thomson Custom Solutions, [2008]
- System Details:
- text file
- Summary:
- Accompanying CD-ROM contains ... "Instructor's resource CD."--CD-ROM label.
- Notes:
- Includes bibliographical references and indexes.
- "Atomic dog."--P. [1] of cover.
- ISBN:
- 0759391718
- 9780759391710
- OCLC:
- 179139423
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