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A summary of research techniques used in major magazine audience studies.
LIBRA 386.511 A21
Available from offsite location
- Format:
- Book
- Author/Creator:
- Advertising Research Foundation
- Language:
- English
- Subjects (All):
- American periodicals.
- Physical Description:
- 25 pages
- Place of Publication:
- New York, [publisher not identified], [1955]
- OCLC:
- 5686292
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