Health communication research measures / edited by Do Kyun Kim and James W. Dearing.

Format:

Book

Contributor:

Kim, Do kyun, editor.

Dearing, James W., editor.

Series:

Health communication (New York, N.Y.) ; v. 12.

Health communication ; vol. 12

Language:

English

Subjects (All):

Communication in medicine.

Health Communication.

Research.

Medical Subjects:

Health Communication.

Research.

Physical Description:

vii, 309 pages : illustrations ; 24 cm.

Place of Publication:

New York : Peter Lang, [2016]

Summary:

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals. Book jacket.

Contents:

1 Communication Competence / John Banas Banas, John, Daniel R. Bernard Bernard, Daniel R. 3

2 Disclosure / Kathryn Greene Greene, Kathryn, Amanda Carpenter Carpenter, Amanda 13

3 Health Belief Model / Hye-Jin Paek Paek, Hye-Jin 25

4 Communication Campaign Evaluation / Christopher E. Beaudoln Beaudoln, Christopher E., Michael T. Stephenson Stephenson, Michael T. 33

5 Health Information Seeking / Z. Janet Yang Yang, Z. Janet, Susan LaValley LaValley, Susan 45

6 Health Literacy Assessment / Shoou-Yih Daniel Lee Lee, Shoou-Yih Daniel, Tzu-I Tsai Tsai, Tzu-I 57

7 Media Literacy / Bruce E. Pinkleton Pinkleton, Bruce E., Erica Weintraub Austin Austin, Erica Weintraub

8 Opinion Leader Identification / Do Kyun Kim Kim, Do Kyun, James W. Dearing Dearing, James W. 77

9 Outcome Expectations / Seth M. Noar Noar, Seth M., Jessica Gall Myrick Myrick, Jessica Gall 87

10 Outcome Relevant Involvement and Hedonic Relevance / Claude H. Miller Miller, Claude H. 99

11 Patient-Centered Communication / Melissa B. Wanzer Wanzer, Melissa B., Melanie Booth-Butterfield Booth-Butterfield, Melanie 107

12 Perceived Argument Strength / Xiaoquan Zhao Zhao, Xiaoquan, Joseph N. Cappella Cappella, Joseph N. 119

13 Perceived Attributes of Innovations / Do Kyun Kim Kim, Do Kyun, James W. Dearing Dearing, James W. 127

14 Perceived Message Effectiveness, Attitude Toward Messages, and Perceived Realism / Jounghwa Choi Choi, Jounghwa, Hyunyi Cho Cho, Hyunyi 139

15 Perceived Norms and Health Behavior / Nick Carcioppolo Carcioppolo, Nick 153

16 Planned Behavior / Lee Ann Kahlor Kahlor, Lee Ann, Ming-Ching Liang Liang, Ming-Ching 165

17 Psychological Reactance / Brian L. Quick Quick, Brian L., Tobias Reynolds-Tylus Reynolds-Tylus, Tobias 173

18 Risk Behavior Diagnosis / Craig Trumbo Trumbo, Craig, Se-Jin Kim Kim, Se-Jin 183

19 Risk Perception Attimde (RPA) Framework / Erin L. Mead Mead, Erin L., Rajiv N. Rimal Rimal, Rajiv N. 193

20 Self-Efficacy / Nichole Egbert Egbert, Nichole, Phillip R. Reed Reed, Phillip R. 203

21 Sensation Seeking / Claude H. Miller Miller, Claude H. 213

22 Social Support / Stephen A. Rains Rains, Stephen A. 223

23 Stigma / Mary J. Bresnahan Bresnahan, Mary J., Jie Zhuang Zhuang, Jie 233

24 Sttbjective Numeracy / Kerk F. Kee Kee, Kerk F., Yuhua (Jake) Liang Liang, Yuhua (Jake) 247

25 Uncertainty and Uncertainty Management / Roxanne Parrott Parrott, Roxanne, Rachel A. Smith Smith, Rachel A., Amy E. Chadwick Chadwick, Amy E. 255

26 Vested Interest / Claude H. Miller Miller, Claude H., Bradley J. Adame Adame, Bradley J. 265

27 Willingness to Communicate about Health / Kevin B. Wright Wright, Kevin B. 279.

Notes:

Includes bibliographical references and index.

ISBN:

9781433129032

1433129035

9781433129025

1433129027

OCLC:

911255343