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Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.
LIBRA HF6146.T42 C43 2014
Available from offsite location
- Format:
- Book
- Author/Creator:
- Chattopadhya, Rohitashya, 1975-
- Language:
- English
- Subjects (All):
- Television advertising--India.
- Television advertising.
- India.
- Physical Description:
- xi, 175 pages : illustrations ; 22 cm
- Place of Publication:
- Los Angeles : SAGE Publications, 2014.
- Contents:
- Going home
- India changing
- Visualizing India
- India batting
- Feminine India
- Consuming india.
- Notes:
- Includes bibliographical references (pages 166-169) and index.
- ISBN:
- 9788132113928
- 8132113926
- OCLC:
- 868511675
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