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Effective communications and advertising for financial institutions / Thomas J. Burns.
Lippincott Library HG1616.M3 B87 1986
Available
- Format:
- Book
- Author/Creator:
- Burns, Thomas J., 1942-
- Language:
- English
- Subjects (All):
- Bank marketing.
- Banks and banking--Public relations.
- Banks and banking.
- Advertising--Banks and banking.
- Advertising.
- Communication in personnel management.
- Physical Description:
- xvi, 299 pages : illustrations ; 25 cm
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1986]
- Notes:
- "A Reston book."
- Includes index.
- Bibliography: pages 289-290.
- ISBN:
- 0835915565
- OCLC:
- 12724383
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