Chaos monkeys : obscene fortune and random failure in Silicon Valley / Antonio García Martínez.

Format:

Book

Author/Creator:

García Martínez, Antonio, author.

Language:

English

Subjects (All):

Social media--Marketing.

Social media.

Online social networks.

Internet industry--Biography.

Internet industry.

Internet marketing.

Digital media.

Marketing--Management.

Marketing.

Genre:

Biographies.

Physical Description:

xi, 515 pages ; 24 cm

Edition:

First edition.

Place of Publication:

New York, NY : Harper, [2016]

Summary:

"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.

Contents:

Prologue: The garden of forking paths

pt. 1. Disturbing the peace. The undertakers of capitalism ; The human attention exchange ; Knowing how to swim ; Abandoning the shipwreck

pt. 2. Pseudorandomness. Let me see your war face ; Like marriage, but without the fucking ; Speed is a feature ; D-Day ; A conclave of angels ; The hill of sand ; Turning and turning in the widening gyre ; ¡No pasarán! ; The dog shit sandwich ; Victory ; Launching! ; Dates @Twitter ; Acquisition chicken ; Getting liked ; Getting poked ; The various futures of the forking paths ; Retweets are not endorsements ; The dotted line ; Endgame

pt. 3. Move fast and break things. Boot camp ; Product masseur ; Google delenda est ; Leaping headlong ; One shot, one kill ; Twice bitten, thrice shy ; Ads five-oh ; The narcissism of privacy ; Are we savages or what? ; O Death ; The barbaric yawn ; Going public ; When the flying saucers fail to appear ; Monetizing the tumor ; The great awakening ; Barbarians at the gates ; IPA > IPO ; Initial public offering: a reevaluation ; Flash boys ; Full frontal Facebook ; Microsoft shrugged ; Ad majorem Facebook gloriam ; Adiós, Facebook ; Pandemonium lost

Epilogue: Man plans and God laughs.

Notes:

Includes index.

ISBN:

9780062458193

0062458191

OCLC:

933517239

Publisher Number:

99968138856