2 options
Marketing management; analysis, planning, and control.
Lippincott Library HF5415.1 .K6 1972
Available
LIBRA HF5415.1 .K6 1972
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kotler, Philip.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xiv, 885, xviii pages : illustrations ; 25 cm
- Edition:
- Second edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1972]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0135573890
- OCLC:
- 228205
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