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The complete guide to competitive intelligence / Kirk W.M. Tyson.
LIBRA HD38.7 .T963 2010
Available from offsite location
- Format:
- Book
- Author/Creator:
- Tyson, Kirk W. M., 1952-
- Language:
- English
- Subjects (All):
- Business intelligence--Handbooks, manuals, etc.
- Business intelligence.
- Genre:
- Handbooks and manuals.
- Physical Description:
- xii, 168 pages : illustrations ; 28 cm
- Edition:
- Fifth edition.
- Other Title:
- Competitive intelligence
- Place of Publication:
- Chicago, Ill. : Leading Edge Publications, [2010]
- Contents:
- Designing the CI process
- Conducting a CI needs assessment
- Developing an implementation plan
- Organizing the CI team
- Focusing the intelligence effort
- Gathering published information
- Gathering internal information
- Gathering external information
- Analyzing your competition
- Packaging intelligence
- Guarding your company secrets
- Ethics
- Final caveats.
- ISBN:
- 9780966321951
- 0966321952
- OCLC:
- 760904788
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