Multivariate data analysis / Joseph F. Hair, Jr. [and others].

Format:

Book

Contributor:

Hair, Joseph F., Jr., 1944-

Language:

English

Subjects (All):

Multivariate analysis.

Physical Description:

xx, 730 pages, 12 pages : illustrations ; 26 cm

Edition:

Fifth edition.

Place of Publication:

Upper Saddle River, N.J. : Prentice Hall, [1998]

Summary:

For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.

Contents:

Introduction

sect. 1. Preparing for a multivariate analysis. Examining your data

Factor analysis

sect. 2. Dependence techniques. Multiple regression analysis

Advanced diagnostics for multiple regression analysis

Multiple discriminant analysis and logistic regression

Multivariate analysis of variance

Conjoint analysis

Canonical correlation analysis

sect. 3. Interdependence techniques. Cluster analysis

Multidimensional scaling

sect. 4. Advanced and emerging techniques. Structural equation modeling

A mathematical representation in LISREL notation

Overall goodness-of-fit measures for structural equation modeling

Emerging techniques in multivariate analysis

Appendix A: Applications of multivariate data analysis.

Notes:

Revised edition of: Multivariate data analysis with readings. 4th ed. c1995.

Includes bibliographical references and index.

ISBN:

0138948585

9780138948580

0139305874

9780139305870

OCLC:

38014749