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Smart customers, stupid companies : why only intelligent companies will thrive, and how to be one of them / Michael Hinshaw, Bruce Kasanoff.
Lippincott Library HF5415.1265 .H56 2012
Available
- Format:
- Book
- Author/Creator:
- Hinshaw, Michael.
- Language:
- English
- Subjects (All):
- Internet marketing--Social aspects.
- Internet marketing.
- Customer relations.
- Consumer behavior.
- Social media.
- Information technology--Management.
- Information technology.
- Social aspects.
- Physical Description:
- 187 pages : illustrations (some color) ; 22 cm
- Edition:
- First edition.
- Place of Publication:
- New York : Business Strategy Press, 2012.
- Contents:
- Smart customers
- Intelligence is everywhere
- A perfect storm of disruptive innovation
- Stupid companies
- Get smart
- Critical steps.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780985133917
- 0985133910
- OCLC:
- 823186428
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