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Legends in marketing. Yoram "Jerry" Wind / Jagdish N. Sheth, Ph.D., series editor.
Lippincott Library HF5415 .L14 2014 v.1-v.9
Available
LIBRA HF5415 .L14 2014 v.2-v.3
Available from offsite location
- Format:
- Book
- Series:
- Legends in marketing.
- Legends in marketing
- Language:
- English
- Subjects (All):
- Marketing.
- Consumer behavior.
- Marketing research.
- Physical Description:
- 8 volumes : illustrations ; 25 cm.
- Other Title:
- Yoram "Jerry" Wind
- Place of Publication:
- New Delhi : SAGE Publications, 2014.
- Contents:
- Volume 1. Organizational Buying Behavior
- Volume 2. Consumer Behavior
- Volume 3. Product and New Product Management
- Volume 4. Marketing Strategy
- Volume 5. Market Segmentation
- Volume 6. Global Marketing
- Volume 7. Marketing Research and Modeling
- Volume 8. The Future of Marketing.
- Notes:
- "Jerry Wind is professor of marketing, and is a regular contributor to the professional marketing literature"-Jkt.
- Includes bibliographical references.
- ISBN:
- 9788132110033
- 813211003X
- 9788132105190
- 8132105192
- OCLC:
- 862928949
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