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The marketing workbench : using computers for better performance / John M. McCann.
LIBRA HF5415.13 .M26 1986
Available from offsite location
- Format:
- Book
- Author/Creator:
- McCann, John M.
- Language:
- English
- Subjects (All):
- Marketing--Management--Data processing.
- Marketing.
- Physical Description:
- xvi, 259 pages ; 23 cm
- Place of Publication:
- Homewood, Ill. : Dow Jones-Irwin, [1986]
- Notes:
- Includes index.
- ISBN:
- 087094763X
- OCLC:
- 13724337
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