Organizing organic : conflict and compromise in an emerging market / Michael A. Haedicke.

Format:

Book

Author/Creator:

Haedicke, Michael A., author.

Language:

English

Subjects (All):

Natural foods industry--United States--History.

Natural foods industry.

Food industry and trade--United States--History.

Food industry and trade.

Industrial organization.

History.

United States.

Industrial organization--United States--History.

Genre:

History.

Physical Description:

225 pages ; 24 cm

Place of Publication:

Stanford, California : Stanford University Press, 2016.

Summary:

Tracing the history of the organic food sector, Michael A. Haedicke charts the development of two narratives that give way to competing institutional logics. Social activists contend that organics can break up the power of big agribusiness. Alternatively, professionals who are steeped in the culture of business emphasize the potential of market growth for fostering better behemoths. Independent food store owners are left to reconcile these notions as they construct their own identities and hone their business plans. Drawing on extensive interviews and unique archival sources, Haedicke looks at how these groups make sense of their everyday work. He pays particular attention to instances in which individuals overcome conflicting narratives by creating new cultural concepts and organizational forms. At once an account of the sector's development and an analysis of individual choices within it, Organizing Organic illustrates how the organic movement continues to negotiate ethical values and economic productivity. Book jacket.

Contents:

Introduction : visions of transformation and growth : institutional logics and social processes in the organic sector

Breaking ground for a new agriculture : transformation and expansion during the organic sector's early years

Stabilizing the market, dividing the field : federal regulation, field settlement, and the emergence of conflict

The rise of big organic : market convergence and the elaboration of the expansionary vision

The politics of organic integrity : reasserting transformative ideals from the margins

Caught in the middle : negotiating compromise in organic co-op stores

Institutional logics and social processes revisited : insights from the organic sector.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Haedicke, Michael A., author. Organizing organic

ISBN:

9780804795906

0804795908

OCLC:

932385983