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The advertising function of the brand manager in a multi-product corporation.
LIBRA 378.748 POA1958.189
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Jones, Thomas Darlington.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- 115 numbered l. ; 29 cm
- Production:
- [Philadelphia], 1958.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1958.
- Bibliography: l. 111-115.
- OCLC:
- 244978339
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