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Pioneering new products : a market survival guide / Edwin E. Bobrow.
Lippincott Library HF5415.153 .B63 1987
Available
LIBRA HF5415.153 .B63 1987
Available from offsite location
- Format:
- Book
- Author/Creator:
- Bobrow, Edwin E.
- Language:
- English
- Subjects (All):
- New products--Marketing.
- New products.
- New products--Management.
- Physical Description:
- viii, 234 pages : illustrations ; 24 cm
- Place of Publication:
- Homewood, Ill. : Dow Jones-Irwin, [1987]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0870946218
- OCLC:
- 14993629
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