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The fourth medium : how to use promotional literature to increase sales and profits / Cameron S. Foote.
LIBRA HF5438.5 .F66 1986
Available from offsite location
- Format:
- Book
- Author/Creator:
- Foote, Cameron S.
- Language:
- English
- Subjects (All):
- Sales promotion.
- Advertising--United States.
- Advertising.
- United States.
- Physical Description:
- xxix, 226 pages : illustrations ; 24 cm
- Other Title:
- How to use promotional literature to increase sales and profits.
- Place of Publication:
- Homewood, Ill. : Dow Jones-Irwin, [1986]
- Notes:
- Includes index.
- ISBN:
- 0870949136
- OCLC:
- 14642312
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