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The Wall Street journal on marketing / Ronald Alsop, Bill Abrams.

Lippincott Library HF5415 .A46 1986
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Format:
Book
Author/Creator:
Alsop, Ronald.
Contributor:
Abrams, Bill.
Language:
English
Subjects (All):
Marketing.
Physical Description:
294 pages ; 24 cm
Place of Publication:
Homewood, IL : Dow Jones-Irwin, [1986]
Notes:
"This book is a collection of the Journal's weekly columns about marketing, supplemented by other, longer features."
ISBN:
0870948962 :
OCLC:
14289283

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