1 option
Marketing management / by D. Maynard Phelps and J. Howard Westing.
LIBRA HF5415 .P456 1968
Available from offsite location
- Format:
- Book
- Author/Creator:
- Phelps, Dudley Maynard.
- Westing, J. Howard (John Howard), 1911- author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Sales management.
- Physical Description:
- xv, 925 pages : illustrations ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1968.
- Notes:
- First ed. published in 1951 under title: Sales management: policies and procedures.
- Includes bibliographies.
- OCLC:
- 418579
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.