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Harnessing the power of social media and web analytics / Anteneh Ayanso, Brock University, Canada, Kaveepean Lertwachara, California Polytechnic State University, USA [editors].
Annenberg Library - Reference HF5415.1265 .H372 2014
Available
- Format:
- Book
- Series:
- Advances in social networking and online communities book series
- Advances in social networking and online communities (ASNOC) book series, 2328-1405
- Language:
- English
- Subjects (All):
- Internet marketing.
- Internet advertising.
- Social media.
- Marketing research.
- Physical Description:
- xx, 305 pages : illustrations ; 29 cm.
- Place of Publication:
- Hershey, PA : Information Science Reference, and imprint of IGI Global, [2014]
- Summary:
- "This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"-- Provided by publisher.
- Notes:
- "Premier reference source"--Cover.
- Includes bibliographical references (pages 269-296) and index.
- ISBN:
- 9781466651944
- 1466651946
- OCLC:
- 862100583
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