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Measuring advertising effectiveness, selected readings. / Edited for the American Marketing Association by John J. Wheatley.
- Format:
- Book
- Author/Creator:
- Wheatley, John J., compiler.
- Series:
- American Marketing Association. AMA reprint series.
- AMA reprint series.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- ix, 233 pages : illustrations ; 23 cm.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1969.
- Notes:
- Articles selected from materials published by the American Marketing Association.
- Includes bibliographies.
- OCLC:
- 2302
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