Consumer culture, modernity and identity / edited by Nita Mathur.

Format:

Book

Author/Creator:

Mathur, Nita, author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Consumption (Economics)--Social aspects.

Consumption (Economics).

Consumers.

Group identity.

Social stratification.

Physical Description:

1 online resource : illustrations

Place of Publication:

New Delhi : SAGE, 2016.

System Details:

text file

Summary:

'Consumer Culture, Modernity and Identity' offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle and construction of modern identity; fashion and identity; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other?

Notes:

Part of the SAGE Knowledge collection.

Includes bibliographical references and index.

Description based on online resource; title from home page (viewed on January 22, 2016).

Other Format:

Print version :

ISBN:

9789351507932

Access Restriction:

Restricted for use by site license.