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Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.
- Format:
- Book
- Author/Creator:
- Chattopadhya, Rohitashya, 1975- author.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Television advertising--India.
- Television advertising.
- India.
- Physical Description:
- 1 online resource : illustrations
- Place of Publication:
- New Delhi : SAGE, 2016.
- System Details:
- text file
- Summary:
- Chattopadhyay presents the findings of an ethnographic study on television commercial production in India.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on online resource; title from home page (viewed on January 22, 2016).
- Other Format:
- Print version :
- ISBN:
- 9789351507796
- Access Restriction:
- Restricted for use by site license.
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