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Merchants in the city of art : work, identity, and change in a Florentine market / Anne L. Schiller.

Lippincott Library HF5474.I8 S35 2016
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Format:
Book
Author/Creator:
Schiller, Anne (Anne Louise), author.
Series:
Teaching culture
Teaching culture : UTP ethnographies for the classroom
Language:
English
Subjects (All):
Markets--Italy--Florence.
Markets.
Merchants--Italy--Florence.
Merchants.
Vendors and purchasers--Italy--Florence.
Vendors and purchasers.
Globalization--Italy--Florence.
Globalization.
Ethnology--Italy--Florence.
Ethnology.
Florence (Italy)--Economic conditions.
Florence (Italy).
Florence (Italy)--Social conditions.
Economic history.
Social conditions.
Italy--Florence.
Physical Description:
xii, 152 pages : illustrations, maps ; 23 cm.
Place of Publication:
Toronto : University of Toronto Press, [2016]
Summary:
"In Merchants in the City of Art, Anne Schiller addresses classic anthropological questions about culture change and places them in a contemporary context, bringing together issues of work, heritage, immigration, and tourism. San Lorenzo, a neighborhood located in the historic centre of the celebrated city of Florence, and home to a market that has existed since before the Renaissance, is in transition. Globalization pressures--specifically international tourism and migration--are forcing changes in the way vendors work, which in turn raises larger questions about identity, authenticity, and heritage. This lively and engaging ethnography, written and designed with students in mind, uses the experiences and perspectives of a set of long-time market vendors to explore how cultural identities are formed, and how they change, and are negotiated during periods of profound social and economic change."-- Provided by publisher.
Contents:
Chapter 1 San Lorenzo Neighborhood and Its Globalized Marker 1
A Marketplace in Transition 5
Migrations and Complications 12
Civic Administration and Politics in San Lorenzo 18
Fieldwork as an Apprentice Vendor 21
Marketplace Performance in the Theater of Sales 27
Some Dilemmas of Fiorentinità 34
Chapter 2 A Mercantile Neighborhood across Time 39
A City of Merchants 41
San Lorenzo in Medieval and Medicean Times 42
Old, New, and Newer Markets 45
From Traveling to Stationary Peddlers 49
Diversity in the Most Cosmopolitan Part of the City 55
Choosing the Right Vendor 57
Identity and Heritage in a World Heritage Site 59
Chapter 3 Lives and Livelihoods on Silver Street 63
How Some Vendors Got Their Start 64
Merchants and Their Merchandise 67
Finding Work in San Lorenzo 71
Competition in Close Quarters 73
The Best Work 78
Customer Relations 83
Making Cents in San Lorenzo 88
Chapter 4 Into the Heart of Florence 93
Long-Term Vendors and Newcomers 96
Fixed Merchants and Infringers 103
Unlicensed Vending in the Marketplace 105
Talking to the Neighbors 110
Chapter 5 Saving San Lorenzo 113
A Neighborhood Association 117
The Saint Orsola Project and the Search for "Manna Lisa" 120
Tsunami on the Market Stands 122
Fiorentinità and Its Discontents 126
Chapter 6 Fiorentinità in a Post-Florentine Market 129.
Notes:
Includes bibliographical references and index.
Other Format:
Schiller, Anne (Anne Louise), author. Merchants in the city of art.
ISBN:
9781442634626
1442634626
9781442634619
1442634618
OCLC:
926248571

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