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Doing style : youth and mass mediation in South India / Constantine V. Nakassis.
LIBRA GT1470.T36 N35 2016
Available from offsite location
- Format:
- Book
- Author/Creator:
- Nakassis, Constantine V., 1979- author.
- Language:
- English
- Subjects (All):
- College students--India--Tamil Nadu--Social life and customs--21st century.
- College students.
- Fashion--Social aspects--India--Tamil Nadu.
- Fashion.
- Popular culture--India--Tamil Nadu.
- Popular culture.
- College students--Social life and customs.
- Fashion--Social aspects.
- Manners and customs.
- India--Tamil Nadu.
- Physical Description:
- xviii, 317 pages : illustrations, map ; 23 cm
- Other Title:
- Youth and mass mediation in South India
- Place of Publication:
- Chicago ; London : University of Chicago Press, 2016.
- Summary:
- "In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call "style" anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity"--Publisher's website.
- Contents:
- Doing style
- Brand and brandedness
- Brandedness and the production of surfeit
- Style and the threshold of English
- Bringing the distant voice close
- College heroes and film stars
- Status through the screen
- Media's entanglements.
- Notes:
- Includes bibliographical references (pages 283-301) and index.
- ISBN:
- 9780226327716
- 022632771X
- 9780226327853
- 022632785X
- OCLC:
- 928889339
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