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Media relations handbook : for government, associations, nonprofits, and elected officials / Bradford Fitch ; Jack Holt, editor.
- Format:
- Book
- Author/Creator:
- Fitch, Bradford.
- Language:
- English
- Subjects (All):
- Public relations--Handbooks, manuals, etc.
- Public relations.
- Public relations and politics.
- Publicity.
- Management.
- Publicity--Management.
- United States.
- Public relations--United States--Handbooks, manuals, etc.
- Publicity--Management--Handbooks, manuals, etc.
- Publicity--United States--Management--Handbooks, manuals, etc.
- Public relations and politics--United States--Handbooks, manuals, etc.
- Genre:
- Handbooks and manuals.
- Physical Description:
- xxiv, 305 pages ; 26 cm
- Edition:
- Second edition.
- Other Title:
- Media relations handbook for government, associations, nonprofits, and elected officials
- Place of Publication:
- Alexandria, VA : TheCapitol.Net, [2012]
- Contents:
- First steps
- Tools of the craft
- Developing a message and communications plan
- Interacting with reporters
- Overview of the media : print, radio, TV and the Internet
- -Online communication
- Dealing with the principal
- Interview preparation
- Internal issues : experts, policy, numbers, leaks, lawyers, and language
- How to interact with congressional campaign operations
- Communication in a federal agency
- Crisis communication in public affairs
- Honest spin : the ethics of public relations.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Benjamin Franklin Library Fund.
- ISBN:
- 9781587331718
- 1587331713
- 9781587331671
- 1587331675
- OCLC:
- 812878158
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