The Librarian's nitty-gritty guide to content marketing / Laura Solomon.

Format:

Book

Author/Creator:

Solomon, Laura, 1967- author.

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

Relationship marketing.

Libraries--Customer services.

Internet marketing.

Organizational effectiveness.

Physical Description:

v, 120 pages : illustrations ; 23 cm

Other Title:

Content marketing

Place of Publication:

Chicago : ALA Editions, An imprint of the American Library Association, 2016.

Language Note:

Text in English.

Summary:

"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"-- Provided by publisher.

Contents:

Get over yourself

Should you care about content marketing? (yeah, probably.)

Identifying your audience(s)

Planning not to fail

Writing so people might give a damn

Common mistakes: getting better, going forward

Are you actually succeeding? (and how do you know?)

Afterword.

Notes:

Includes bibliographical references (pages 105-110) and index.

ISBN:

9780838914328

0838914322

OCLC:

934505051