Dealing with disruption : lessons from the publishing industry / by Michael N. Ross.

Format:

Book

Author/Creator:

Ross, Michael N., author.

Contributor:

Rosengarten Family Fund.

Language:

English

Subjects (All):

Publishers and publishing.

Electronic publishing.

Physical Description:

viii, 215 pages ; 25 cm

Place of Publication:

Farnham, Surrey, England ; Burlington, VT : Gower, [2016]

Summary:

Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael N. Ross provides a roadmap to the essential aspects of the international publishing industry, from how to develop content that can be easily adapted to other cultures, to establishing relationships and negotiating licensing and co-publishing contracts. With a discussion of the critical innovations in the industry and through case studies from all stages in the publishing process, this book provides insights into the maturing of digital publishing and the challenges and opportunities provided by new technologies. Many publishing models have emerged over the last 15 years, and technology has made the mechanics of publishing in general, and Web publishing in particular, easier. Thus, the role of the professional publisher is being challenged, and issues of quality and trust are now competing with easy access to information. Publishing, in all forms, can be viewed as a conspicuous bellwether for any business that must make strategic and tactical adjustments quickly to innovate and grow. Ross applies principles from both consumer and educational publishing to explore publishing's ongoing "sea change" and its implications for other industries. Book jacket.

Contents:

Digital publishing comes of age

Life after print

The print-to-digital continuum

Tools to change by

Towards a global idiom

Brand and reputation matters

The virtue in a virtual town hall

Luck is not a strategy

Making a deal with best practices

Consumption models

The lion and the mouse : the professional vs the amateur.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.

ISBN:

9781472456878

1472456874

OCLC:

929586019

Publisher Number:

99967526130