Brand command : Canadian politics and democracy in the age of message control / Alex Marland.

Format:

Book

Author/Creator:

Marland, Alex, 1973- author.

Series:

Communication, strategy, and politics

Language:

English

Subjects (All):

Communication in politics--Canada.

Communication in politics.

Branding (Marketing)--Political aspects--Canada.

Branding (Marketing).

Canada--Politics and government--1980-.

Canada.

Politics and government.

Physical Description:

xxx, 496 pages : illustrations ; 24 cm.

Place of Publication:

Vancouver ; Toronto : UBC Press, 2016.

Summary:

"Canada's style of politics has changed in the last two decades. More recently, ministers have been kept on a short leash. MPs parrot the same catchphrases across the country. Journalists are shunned. Government information is hidden. Why is this happening? To get to the bottom of this, Alex Marland conducted over seventy interviews with political insiders, reviewed internal political files, and submitted dozens of access to information requests. He discovered that in the face of rapid changes in communication technology, the PMO relies on corporate marketing strategies to centrally control government messages and influence voters. At the core of the strategy is brand control; at stake is democracy as we know it."-- Provided by publisher.

Contents:

The centralization of communications in government and politics

Marketing and branding in politics

The tumultuous digital media environment

Public sector brands

Communications simplicity and political marketing

Brand discipline and debranding

Central government agencies and communications

Branding in Canadian public administration

Politicization of government communications

The fusion of party and government brands

Public sector branding : good or bad for democracy?

Notes:

Includes bibliographical references and index.

Other Format:

Marland, Alexander J., 1973-, author. Brand command.

ISBN:

9780774832038

0774832037

OCLC:

933273550