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Converging media : a new introduction to mass communication / John V. Pavlik, Rutgers University ; Shawn McIntosh, Massachusetts College of Liberal Arts.
- Format:
- Book
- Author/Creator:
- Pavlik, John V. (John Vernon)
- Language:
- English
- Subjects (All):
- Mass media.
- Digital media.
- Internet.
- Physical Description:
- xxxiii, 435 pages : ǂb illustrations (some colour) ; ǂc 28 cm
- Edition:
- Fifth edition.
- Place of Publication:
- Oxford ; New York : Oxford University Press, 2016.
- Contents:
- The changing media landscape. Mass communication and its digital Transformation
- Media literacy in the digital age
- Mass-communication formats.
- Print media: books, newspapers, and magazines
- Audio media: music recordings, radio
- Visual media: photography, movies, and television
- Interactive media: the internet, video games, and augmented reality
- Media perspectives. The impact of social media
- Journalism: from information to participation
- Advertising and public relations: the power of persuasion
- Media and society. Media ethics
- Communication law and regulation in the digital age
- Media theory and research
- Mass communication and politics in the digital age
- Global media in the digital age.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780190271510
- 0190271515
- OCLC:
- 914136954
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