1 option
Marketing management casebook / edited by Harper W. Boyd, Jr., and Robert T. Davis.
LIBRA HF5415.13 .B67 1976
Available from offsite location
- Format:
- Book
- Author/Creator:
- Boyd, Harper W., compiler.
- Language:
- English
- Subjects (All):
- Marketing--Management--Case studies.
- Marketing.
- Marketing--Management.
- Genre:
- Case studies.
- Physical Description:
- ix, 710 pages : illustrations ; 24 cm
- Edition:
- Revised edition.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1976.
- Notes:
- Includes index.
- ISBN:
- 0256018375
- OCLC:
- 2291761
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.