Higher education consumer choice / Jane Hemsley-Brown and Izhar Oplatka.

Format:

Book

Author/Creator:

Hemsley-Brown, Jane, 1950- author.

Oplatka, Izhar, author.

Series:

Palgrave pivot

Language:

English

Subjects (All):

College choice.

Consumer behavior.

Physical Description:

vi, 137 pages ; 23 cm.

Place of Publication:

New York : Palgrave Macmillan, 2016.

Summary:

"Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalisation, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice"--Back cover.

Contents:

Introduction to higher education consumer behaviour

Context and concepts of higher education consumer choice

Personal influences on consumer behaviour

Group aspects of consumer behaviour

Organisational factors influencing higher education consumer choice

Conclusion: modelling higher education consumer choice.

Notes:

Includes bibliographical references and index.

ISBN:

9781137497185

1137497181

OCLC:

944209560