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Advertising in America; the consumer view / Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
LIBRA HF5822 .B335
Available from offsite location
Lippincott Library HF5822 .B335
Mixed Availability
- Format:
- Book
- Author/Creator:
- Bauer, Raymond Augustine, 1916-1977.
- Greyser, Stephen A., author.
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Consumers--United States.
- Consumers.
- United States.
- Physical Description:
- xxvi, 473 pages ; 21 cm
- Place of Publication:
- Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1968.
- Notes:
- "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising.".
- Bibliographical footnotes.
- OCLC:
- 182295
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