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Marketing for health care organizations / Philip Kotler, Roberta Clarke.
Van Pelt Library RA410.56 .K68 1987
Available
- Format:
- Book
- Author/Creator:
- Kotler, Philip.
- Language:
- English
- Subjects (All):
- Medical care--Marketing.
- Medical care.
- Social service--Marketing.
- Social service.
- Health Services Administration.
- United States.
- Medical Subjects:
- Health Services Administration.
- United States.
- Physical Description:
- xiii, 545 pages ; 24 cm
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1987]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0135575621
- OCLC:
- 14001749
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