3 options
Market segmentation and the selectivity of television.
LIBRA 378.748 POA1968.48
Available from offsite location
LIBRA HF6146.T42 K543
Available from offsite location
LIBRA 378.748 POA1968.48
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Klingaman, Richard James.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- vi, 117 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1968.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968.
- Bibliography: l. 111-117.
- OCLC:
- 244978264
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