1 option
Decision-making in retailing and marketing.
LIBRA HF5415.1 .K7
Available from offsite location
- Format:
- Book
- Author/Creator:
- Krieger, Murray, 1912-
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Retail trade--United States--Case studies.
- Retail trade.
- United States.
- Genre:
- Case studies.
- Physical Description:
- xiii, 334 pages ; 25 cm
- Place of Publication:
- New York : Fairchild Publications, [1969]
- Notes:
- Includes cases culled from Women's wear daily.
- Bibliography: pages 311-318.
- OCLC:
- 52042
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