2 options
An analysis of brand choice response to sales effort for a selected class of ethical drugs.
LIBRA 378.748 POA1966.9
Available from offsite location
LIBRA Thesis 385 C239
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Carson, Gerald Dean.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- v, 103 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1965.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1965.
- Includes bibliography.
- OCLC:
- 244978253
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.