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Marketing management; cases from the emerging countries / edited by Harper W. Boyd, Jr. [and others].
LIBRA HF5415 .B6227
Available from offsite location
- Format:
- Book
- Author/Creator:
- Boyd, Harper W., editor.
- Series:
- Stanford University series in business management.
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Genre:
- Case studies.
- Physical Description:
- viii, 424 pages : illustrations ; 25 cm.
- Place of Publication:
- Reading, Mass. : Addison-Wesley Pub. Co., [1966]
- Notes:
- Sponsored by the International Center for the Advancement of Management Education, Graduate School of Business, Stanford University.
- Bibliographical footnotes.
- OCLC:
- 8989627
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